One of the largest banks in the United States provides a notable example of Reputation Risk following widespread misconduct.
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At a basic level, assessing Reputation Risk must consider key stakeholders and how their perception impacts Citi’s Reputation Risk.
For each stakeholder type, Reputation Risk Management must also consider the minimum requirements for an event to negatively impact those stakeholders’ perception of Citi.
To proceed, select each key stakeholder to learn more about them.
As a Citi Customer, I obtain products and services from US Personal Banking, Wealth, and Legacy Franchises businesses.
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As a Client, I am an entity recognized by Citi as required by applicable laws and regulation(s).
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As a Regulator, I have supervisory authority to engage with, or provide oversight of, the financial services industry.
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I am currently employed at Citi. I must always safeguard my personal reputation and the perception of myself and Citi by key stakeholders.
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As a member of the general public, I may or may not have a relationship with Citi and the media who report on Citi, whether in traditional or emerging (social) methods.
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As an investor, I commit capital in exchange for Citi common/preferred stock or bonds with the expectation of receiving financial returns.
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I am an individual or part of a group with an interest in Citi’s business activities and their potential positive or negative impacts on society and the planet.
I could be any of the following:
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Everyone at Citi must think about identifying Reputation Risk in the same way. Some of the questions you may think about include:
Let's say you have three meetings scheduled today. Each meeting may include potential Reputation Risk exposure for Citi.
Please note: The scenarios provided in this course might not include specific details on what you do on the job, but the concepts still apply to everyone.
To proceed, select each meeting for a preview of the activities to be discussed. Consider how these activities might be perceived negatively.
Unethical Testing
Citi receives an application to onboard a client in the bio-health and bio-cosmetic space.
Hazardous Emissions
Citi receives an application to participate in a loan funding for a large corporation known for hazardous emissions.
Online Gambling
You are onboarding a new client whose primary activities include online gambling.
The Reputation Risk Evaluation Guidance incudes five questions that can be used as baseline guidance to help determine if the transaction or event presents anything material enough to impact:
These questions will help you determine if a referral to an IBRRO is required. It’s important to note that although you may answer “yes” to more than one question, the important step is making the referral.
To proceed, select each question to learn more.
Has the referral been recommended by a Business, Geographical area, or a control or support function?
*This question is relevant if another Business, Geographical area or a control or support function expresses concern for potential Reputation Risk and recommends a referral to In-Business Reputation Risk Management.
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Might this customer/client, activity, transaction, or issue be perceived as failing to meet any of the three tests of our Mission and Value Proposition?
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Might this customer/client, activity, transaction, or issue diminish our standing in the eyes of any of our core stakeholders (Customers, Clients, Regulators, Employees, Investors, General Public, Other Stakeholders (e.g., NGOs))?
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Might the customer/client, activity, transaction, or issue pose Reputation Risk which could affect the firm’s ability to establish new relationships or continue servicing existing relationships?
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Does the customer/client, activity, transaction, or issue involve:
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Drew is responsible for managing Reputation Risk matter consultations. He will manage referrals in accordance with the following policies and procedures for the area covered by their respective Reputation Risk Committee or Forum:
Drew will implement a Reputation Risk assessment process. He will use the Reputation Risk Assessment Matrix to help him assess the Reputation Risk that has been identified.
This process includes triggers for referral from Business Reputation Risk Review Forums to the Group Reputation Risk Committee, or its staff, as applicable.
Drew may also refer matters to the Reputation Risk Committee or Forum at any time, at the discretion of the Reputation Risk Committee or Forum chairs or members.
When a referral is assessed as presenting high reputation risk by the IBRRO or referred for forum review by IRRM, the matter will be reviewed in a RRRF to ensure senior leaders have considered and are in support of the assessment and a decision can be made regarding the Reputation Risk matter. The forums are co-chaired by IRRM and the applicable business head to ensure appropriate review and challenge.
If a unanimous decision cannot be made in a forum, the matter will be escalated to the GRRC to ensure the decision that is made is within Citi’s stated Risk Appetite for Reputation Risk.
To proceed, select each committee member to learn more about their responsibilities for the GRRC.
The Second Line of Defense members are responsible, as voting members of the committee, for:
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The Group Reputation Risk Committee Chair is responsible for the effective operation of the Governance Committee in accordance with the Committee Charter and for coordinating with other Governance Committees as needed.
The Chair can delegate tasks but remains accountable and is responsible for overseeing its performance.
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Voting members are required to make every effort to attend and engage in committee meetings. Where a voting member is unable to attend, an Alternate Member may attend in their place.
Voting members include both First and Second Line of Defense as well as Support Functions.
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The Group Reputation Risk Committee Coordinator and supporting team are responsible for the day-to-day operation of the GRRC and facilitate the requirements under the applicable governance Policies, Standards and Procedures.
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What is Reputation Risk?
Select the best response from the four options and then select Submit.
Please use the Space key only when selecting a radio option with the keyboard. The Enter key is not fully supported. If the Enter key has been used to select a radio option, please use the Escape key. Then you will be able to use the Space key again to select a radio option.
Reputation Risk is the risk to Citi’s current or projected financial condition and resilience resulting from negative opinions held by key stakeholders.
Reputation Risk is the risk to Citi’s current or projected financial condition and resilience resulting from negative opinions held by key stakeholders.
Reputation Risk is the risk to Citi’s current or projected financial condition and resilience resulting from negative opinions held by key stakeholders.
That answer is correct.
Reputation Risk is the risk to Citi’s current or projected financial condition and resilience resulting from negative opinions held by key stakeholders.
That answer is not correct.
Refer to Defining and Understanding Reputation Risk for more information.
That answer is not correct.
Refer to Defining and Understanding Reputation Risk for more information.
Kevin received a phone call from one of his credit risk officers, Lucy. Lucy said that when she was reviewing a proposal to issue a loan to an existing client, she became aware that they were looking to expand into foreign military technology. She recommends that Kevin reach out to Reputation Risk to determine if additional review is necessary before they fund the loan.
Kevin feels Lucy is overreacting. The client is currently known in the tech space, and while he is aware that they are actively expanding into military tech, he feels like as long as their activity remains overseas, there is little chance the American news media will stumble upon this information.
Which of the following is the correct next steps for Kevin based on this scenario?
Select the best response from the four options and then select Submit.
Please use the Space key only when selecting a radio option with the keyboard. The Enter key is not fully supported. If the Enter key has been used to select a radio option, please use the Escape key. Then you will be able to use the Space key again to select a radio option.
Kevin must refer the potential Reputation Risk matter before proceeding, as a business, geographical area, or control or support function recommended the referral.
Kevin must refer the potential Reputation Risk matter before proceeding, as a business, geographical area, or control or support function recommended the referral.
Kevin must refer the potential Reputation Risk matter before proceeding, as a business, geographical area, or control or support function recommended the referral.
That answer is correct.
Kevin must refer the potential Reputation Risk matter before proceeding, as a business, geographical area, or control or support function recommended the referral.
That answer is not correct.
Refer to Reputation Risk Identification and Referral for more information.
That answer is not correct.
Refer to Reputation Risk Identification and Referral for more information.
Which is the primary governance committee for Reputation Risk?
Select the best response from the four options and then select Submit.
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The GRRC is the primary governance committee for Reputation Risk.
The GRRC is the primary governance committee for Reputation Risk.
The GRRC is the primary governance committee for Reputation Risk.
That answer is correct.
The GRRC is the primary governance committee for Reputation Risk.
That answer is not correct.
Refer to Governance of Reputation Risk for more information.
That answer is not correct.
Refer to Governance of Reputation Risk for more information.
Jeanette is in conversation with a prospective client. She feels like this is potentially a great opportunity for Citi.
She wonders if there is a potential Reputation Risk matter that needs to be referred for consultation.
What two tools are in the Reputation Risk Referral procedure that can be used to identify next steps?
Select the best response from the four options and then select Submit.
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Reviewing the Reputation Risk Referral Procedure will lead Jeanette to the Reputation Risk Evaluation Guidance and the Reputation Risk High-Risk List.
Reviewing the Reputation Risk Referral Procedure will lead Jeanette to the Reputation Risk Evaluation Guidance and the Reputation Risk High-Risk List.
Reviewing the Reputation Risk Referral Procedure will lead Jeanette to the Reputation Risk Evaluation Guidance and the Reputation Risk High-Risk List.
That answer is correct.
Reviewing the Reputation Risk Referral Procedure will lead Jeanette to the Reputation Risk Evaluation Guidance and the Reputation Risk High-Risk List.
That answer is not correct.
Refer to Reputation Risk Identification and Referral for more information.
That answer is not correct.
Refer to Reputation Risk Identification and Referral for more information.
What are two methods used for measuring Reputation Risk?
Select the best response from the four options and then select Submit.
Please use the Space key only when selecting a radio option with the keyboard. The Enter key is not fully supported. If the Enter key has been used to select a radio option, please use the Escape key. Then you will be able to use the Space key again to select a radio option.
Reputation Risk can be measured using two methods: Qualitative and Quantitative.
Reputation Risk can be measured using two methods: Qualitative and Quantitative.
Reputation Risk can be measured using two methods: Qualitative and Quantitative.
That answer is correct.
Reputation Risk can be measured using two methods: Qualitative and Quantitative.
That answer is not correct.
Reputation Risk can be measured using two methods: Qualitative and Quantitative.
That answer is not correct.
Refer to Defining and Understanding Reputation Risk for more information.
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